Comments from "Foundational Theories in Marketing" Class

Marketing is considered applied economics

From the 1960s to Today theorists have concentrated on Interactive, Non-Economic theories of marketing such as:
Organizational dynamics school (value chain components working together, wholesale vs manufacturer)
Systems school(larger, changing systems, "Synergy")
Social Exchange school (social relationships of buyer and seller, marketing is everything about a business, applicable to all transactions)

and Non-interactive, Non-economic theories such as:
Buyer behavior school (why do people act the way they do?)
Activest school (Nader-consumer protection, long term effects)
Macromarketing school (role of business in society, not just the shareholders but also the stakeholders)

From Marketing Theory: Evolution and Evaluation by Sheth, Gardner and Garrett

"Consumers will develop relationships with organizations that can provide them with an entire host of related services over and extended period"

Could a small town do this collectively?

From "Evolving to a New Dominant Logic for Marketing" from Journal of Marketing Jan 04 by Vargo and Lusch

We have to figure out how our products produce effects: operant.
When you are "faith based" that puts you on the goods side rather than the service side
When the customer base is Mennonite, faith becomes an operant product.


"Some of our best marketers are employees who know nothing about Marketing"
-Pete

Love, Energy, Culture, Climate

Maybe these changes are very slow. Slow, slow changes in culture have to lead the way.
But how can American businesses have time to create an evolved culture when free trade has eliminated job security. And why should they?

Is it all about money? Pete says it is about measurable results, one of which is money.
What are other measurable results?
Pete says profit validates a good business plan, but value is lives transformed.

"Your focus is taking care of your customers; the money will follow"
Something is wrong with this!
It reeks of the American Dream, that if we all work hard enough we'll make it in the world, and get everything we want (ie: wealth)